Articles - Marketing Kick Camp

Aug102025 by amberNo Comments

Formulating Your SEO Strategy for Sustainable Growth

SEO

In previous blog posts I’ve shared quite a bit of information with you about coming up with a solid SEO strategy that can boost your rankings and the traffic Google and the other search engines send your way. By the way, I haven’t spelled this out yet, but Google is what you want to focus on. It is your best shot at traffic and if you optimize well for Google it will work well for the rest of them too. Formulating your SEO strategy with actionable tips. Discover how to create a sustainable plan that aligns with your goals and ensures long-term growth. Start By Setting A Goal The first step of any good strategy is to set a goal of what you want to accomplish. Without a goal, you…

Aug12025 by amberNo Comments

Understanding User Behavior to Improve SEO Results

SEO

The best SEO campaign and high rankings won’t help you if you don’t take user behavior and preferences into consideration. It starts with things as simple as what keywords and phrases you choose to rank for. If you pick something that your ideal customers and client aren’t looking for or the phrase, your content, and your offer don’t match, that keyword ranking is doing you no good. But it goes much deeper than that. What the search engines - Google in particular - want to see is that when someone clicks on a high ranking search result matters. They want someone to click on that link, go to your site and spend some time there consuming your content. What they don’t want to see are low clicks (in comparison to…

Jul262025 by amberNo Comments

Establishing Authority: How to Dominate in Search Engines

SEO

As soon as you start to learn about search engine optimization, you'll hear about site authority. Usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let's look at what you can do to boost your website's authority. Establishing authority in your niche and dominate search rankings. Learn how to position your site as an authoritative source to boost SEO performance. Internal And External Links The most basic sign of authority is the one that was first implemented in the birth days of Google. The idea was that as people find high-quality and helpful content and link to it the cream will rise to the top. While things have changed since…

Jul172025 by amberNo Comments

Leveraging Relevancy: Stay Relevant and Rank Higher

SEO

Large websites (think Wikipedia) and those that have been around for a long time, often have a leg up in the competition for the top search result spots in your favorite search engines. That doesn't mean you don’t have a shot though. Learn how leveraging relevancy can enhance your SEO. Stay current with trends and ensure your content connects with your audience for higher search rankings. In an effort to bring their customers - the people that type in the search - the best results possible, search engines like Google are weighing relevancy quite heavily. And that’s what you can use to your advantage even as a small guy. Here’s how: Be Specific - Go After The Long Tail And Niche Down Don’t go after a top keyword for your…

Jul22025 by amberNo Comments

Unlocking Powerful Keyword Insights to Boost Your Rankings

SEO

Let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO strategy. Unlock keyword insights to understand what drives traffic. Learn how to find and use the right keywords to improve your SEO rankings and visibility.Keywords and Key PhrasesBefore we go any further, I think it is important to note that we’re not talking about single words here. You’re not going to rank for “butter” for example, even if you are a dairy farmer and that’s what your customers are looking for. Instead, what you want to go after are longer key phrases that give you a good indication of what your people are…

Jul12025 by amberNo Comments

Building Trustworthiness: The Key to Long-Term SEO Success

SEO

If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank with the bare mention. Building trustworthiness is critical for SEO success. Discover strategies to build a reliable online presence that both search engines and users trust. One of the main reasons is the trustworthiness of one website over the other and there’s a lot you can do to make sure you measure up. Show the search engines and just as importantly your readers that you have a website that can be trusted. Steps to Building Trustworthiness 1. Install an SSL Certificate Install…

Jun212025 by amberNo Comments

7 Reasons the Systeme.io Annual Plan Savings Is Worth It for Your Online Business

Marketing & Advertising

When building an online business, every dollar counts. While monthly software fees can quickly pile up, smart entrepreneurs are locking in long-term tools that reduce overhead and free up mental space. If you’re using Systeme.io or considering it, there’s a compelling reason to commit annually. Let’s explore how the Systeme.io annual plan savings can benefit your bottom line and your mindset. 7 Reasons an Annual Systeme.io Plan Is the Better Deal Back in the day, starting an online business was relatively inexpensive. All you needed was a domain, good hosting, an email marketing tool and maybe a page builder - to start selling your own products and so on. However, these days, with software-as-a service being sold by everyone and their grandma… there’s no avoiding the fact that subscriptions are…

Jun142025 by amberNo Comments

Boost Your Local Presence: Become the Business Everyone in Your Community Knows and Loves

Marketing & Advertising, SEO

How to boost your local presence starts with showing up authentically in your community, online and offline. Whether you’re a small business owner or a growing brand, connecting with local audiences builds trust, recognition, and long-term loyalty. From engaging in events to promoting businesses you genuinely support, small, consistent efforts can make a big impact.How to Become the Business Everyone in Your Community Knows and LovesGetting involved in your local community is one of the best ways to build credibility, create meaningful connections, and show that your business is about more than just making sales. It gives your brand a personal touch and helps you stand out in a crowded market.The challenge? Community engagement can take a lot of time and effort. Many businesses participate in local events, support charities,…

May152025 by amberNo Comments

Create a Lead Generation Campaign: Your Step-by-Step Kickstart Guide

Marketing & Advertising

How to Create a Lead Generation Campaign for Small Business SuccessA savvy lead generation campaign can attract the perfect leads into your marketing sphere, which you can then effortlessly convert into customers for life. While you’ll attract new business naturally by offering high-quality goods and services, a lead generation strategy for small business guarantees better results with less effort.A lead generation campaign is a focused marketing approach to attract members of your target demographic. These are the ideal buyers for your products—the individuals who can benefit most from them. When you concentrate your efforts on these people, you get more results with fewer resources.This strategic approach leads to higher profits, stronger brand awareness, and a closer connection with your audience.What is lead generation?Lead generation captures interest in a product or…

Sep252024 by amberNo Comments

Why a Solid SEO Strategy Is Crucial for Online Success

SEO

Importance of a Solid SEO StrategyTrying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than if you had your route mapped out. The same holds true with website traffic in general, and search engine optimization in particular. With a solid strategy, you will have a goal in mind, and a plan for what to do to get there. Even if you’re new to SEO and you don’t quite understand what it will take to get a certain keyword ranking, or even what a realistic keyword goal…