Unlock the Power of Polarizing Marketing to Build a Fiercely Loyal Audience
There's a saying that goes, "I don't know the key to success, but the key to failure is trying to please everyone." If you're a marketer trying to stand out in a noisy marketplace, being polarizing is not an option—it's a must. The hard truth is that no matter how good you are or how much value you offer, not everyone is going to like you. And that's fine. You weren't designed to please everyone. As a marketer, you can't cater to everyone's needs. You must define your audience and take a stand for what you believe in. Only then can you build a loyal following. Polarizing Personality A polarizing personality is one that strongly divides opinions, often evoking intense reactions of either admiration or disapproval from others. 1. Examples…